Blog Library
The goosebumps test. Or how to tell if your idea is good.
Knowing what to write is over half the battle, don’t you think? Sure writing is hard work, and it can be time consuming, but if you’re working on an idea that excites you then it’s usually a good experience.
Here’s how to find an idea that will sustain your interest and win you work.
What newsletter style is right for you?
Newsletters are a really useful tool in your content marketing toolbox. We’d say they are the most useful one of all. They’re the most direct, the warmest and the simplest way to build a community around what you do.
Four favourite content types to include in your content marketing plan
A simple four pillar framework to work your content marketing plan around: 4 foundational content types that clients and customers appreciate, and a useful structure for any good content marketing plan.
Is this content valuable? A simple checklist
A simple content planning checklist to use for your blogs, newsletters and other content, to help you decide which ideas are worth investing in, and which to park. This will save you time!
How to create valuable content in a sea of ‘meh’
Content, content everywhere. How do you make stuff that matters? Here are some useful ideas to help you create content that connects in an overcrowded digital world.
Content in the Covid era - 6 enduring lessons never to forget
When the whole world goes into collective shock, what did it mean for your content? What connected? What repelled and got ignored? Here are the biggest lessons for the way we communicate with our communities and clients in 2021.