About us
A club and a community.
Crack the content challenge and watch your ideas fly.
You know that the words that you share are the way that people will get to find you, know you, like, trust and remember you. Whether they are words on your website, or in blogs, newsletters, or social content, what you say and how you say it is crucial to your marketing.
Whether you’re just starting to write, or you’re an expert in your field, you’ll also know that creating content is hard work. Knowing what to say is one thing. And consistently writing and sharing the right content is another. You’d like to find a way to make it easier and more rewarding.
That’s where we come in. Our writing club is designed to help overwhelmed freelancers, experts, businesses owners, and students to write the right stuff and get better results from their content.
Join us, and you’ll keep your content productivity on track. Focused writing time + advice will help you create + publish more of the right content. And being part of our wonderful community means you’re no longer on your own.
Why learn with us?
We’re Sonja and Sharon and we help people market themselves in a way that gets results, and which feels good too.
Helping people to find their voices, create valuable content and gain the recognition and success that they deserve makes us happy.
We wrote the first UK book on content marketing, and have spent many years learning how to get it right - for our own businesses as well as for our clients’. We’re content creators, authors, teachers and big-time valuable content enthusiasts!
Together we’ve developed a formula and a process that helps our students shape their message and create meaningful content.
What you’ll get from joining the club
Experience and research has shown us that the things that get in the way of successful content marketing aren’t logical, they’re emotional.
More often than not it’s overwhelm, self-doubt, imposter syndrome, or a lack of confidence that stop people from reaching their potential.
It’s not just the struggle to find the time, it’s the struggle to use the time you have effectively. Sometimes you need to get out of your own way, write it, and press ‘publish’!
Join us for: guidance and support, accountability, inspiration, motivation, structure and a wonderful community. A proven pathway to writing valuable content that you’ll be happy to follow.
The questions we help you solve
How do I find the time to write?
How do I motivate myself to keep going?
What do I write about? I need more ideas!
I want to start blogging but I’m not confident on what to say.
How do I know that what I write is any good?
How do I make my writing interesting?
Our community
Our people are mostly independent experts and small business owners, like us.
You’ll find coaches, trainers, consultants, technical experts, creatives, marketers, students, writers and wellbeing specialists in our club.
Some have taken the leap from corporate to set up businesses on their own. Some are just starting out in their careers. Some are writing their way into a new life.
Writing can be a difficult game. Join us and you’ll be part of a community who share your writing challenges, and we’ll support you to get more writing done.
Meet your teachers
Sonja Nisson is a content strategist, coach and teacher.
“Experience has shown me that if you continually focus on producing valuable content for your customers, then good things happen for your business. Over the last 20 years, I’ve been on a mission to help businesses small and large to create meaningful content for their customers and transform their businesses as a result. I’d love to show you how.”
“Sonja gets people communicating and marketing what they do – consistently and effectively – in a way they enjoy. Alongside a growing stack of truly valuable content, she leaves people with clarity and confidence in their ideas, and renewed pride and excitement for what they do.”
Sharon Tanton is a writer and brand storyteller, coach and teacher
“As a writer and an ex English teacher I give people the skills and confidence to find their voice, and to create content that truly connects with their audience. I love helping people uncover the story of their business, and turn that into compelling content that makes great things happen for them.”
“I love working with Sharon. She’s always nudging me back towards storyline, simplicity, and the needs of the reader. You can trust her to help you tell your story with clarity and confidence.”
What People Are Saying
“Whatever your goals are, Sharon and Sonja will help you develop the meaningful content to help you reach them. I cannot recommend their courses enough – you’ll have a brilliant experience!”
— Hannah Sweetnam, Content Marketing Manager, Soil Association
“I love Sharon and Sonja’s Content Writing Group. I can happily say it’s been a game changer for me, and I highly recommend it for all content creators out there.”
— Lou Johnson, owner, Box PR
“A brilliantly simple idea that has created miraculous results. Having struggled to write for an audience, these afternoon sessions have freed me up, not just to write with renewed focus but to regularly complete a blog post each month. I can’t recommend it highly enough.