Blog Library
Beyond blogging: deep content to change your business and your life
We are massive fans of deep content - original research , a books, guides, courses. This is the kind of content that can really shake things up, propelling your business into clear water. Here’s why creating deeper content matters, with ideas on how to get started.
Further adventures in the Land of Content
It was a year of experimentation at the School of Valuable Content. Of trying to find ways to help people create the content they need for their businesses. Of leaning into the different kinds of writing for the different kinds of content a business needs.
And more this year than ever before, not just what to write but how to write it.
What newsletter style is right for you?
Newsletters are a really useful tool in your content marketing toolbox. We’d say they are the most useful one of all. They’re the most direct, the warmest and the simplest way to build a community around what you do.
Why success stories, not case studies, will fuel your marketing
Customer success stories make for super valuable content. Better than the traditional case study, this is the type of information people crave. Here’s why, with tips on how to write them.
How do you find the time to write valuable content?
‘Finding the time to write’ is always a big challenge for would-be content creators. It seems there’s never enough time to do all the things you have to do, let alone the things you want to do. Here’s how to carve space to write valuable content.
Write your way to the future you want
Here’s an exercise from Content Writing Club that combines goal setting with creative writing. Try it to help you uncover what you really want to achieve, and chart a way to make it happen.
Is this content valuable? A simple checklist
A simple content planning checklist to use for your blogs, newsletters and other content, to help you decide which ideas are worth investing in, and which to park. This will save you time!