Valuable Newsletter Bootcamp
Want to launch or reboot your email newsletter?
Six week programme starting Autumn 2022
Join Sonja & Sharon’s newsletter activation programme.
Find the confidence and clarity you need to communicate with your community consistently, motivate warm sales enquiries and transform your business for good.
About this programme
Your email newsletter is key to building your community and attracting the sales you need. Join this six week bootcamp and you’ll come away having launched or re-energised your newsletter, with a plan you’re excited about and a consistent newsletter creation habit you’re committed to from here on in.
A regular newsletter is the heartbeat of your marketing. A way of serving your community, deepening your expertise, building trust in what you do, spreading the word about your business and making more sales. Without communicating regularly, you can fall off the radar and miss out on many opportunities. Your newsletter is key to digital marketing success.
You may know this already, yet it’s still not happening for you. There are lots of reasons and blocks to getting a newsletter up and out - from the logistics and tech troubles to emotional barriers such as imposter syndrome and anxieties around coming across as salesy.
This 6 week group coaching programme will get you clear on what to say in your newsletter, with the support and encouragement you need to get going on it too.
Join our Valuable Newsletter Bootcamp, and get your newsletter launched and out.
You’ll leave the bootcamp with:
Your new newsletter launched, or your tired old newsletter refreshed and reinvigorated
Your content calendar for the next three-six months sorted
A consistent content creation habit and a realistic schedule you’re committed to sticking to for the long term
Work with authors and content marketing experts Sharon Tanton and Sonja Nisson to launch a newsletter that gets results. Join our friendly group of business owners and marketers for this six week programme to help you get your newsletter foundations right, find your content sweet spot to you know exactly what to talk about, then build, grow, launch and run your newsletter.
“Done right, newsletters become one of the most effective instruments in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth.” David Hieatt, founder of Hiut Denim and author of Do Email
How it works
Six weeks of focused planning and action, hosted by Sharon Tanton and Sonja Nisson.
This is a group coached course.
6 video lessons
4 online workshops to help you get your foundations right, find your content sweet spot, then build, grow, launch and run your newsletter
Group writing session to help you get into good newsletter habits - we’ll all write together - and make it happen!
Plus an invitation to join our monthly content writing club to keep it going.
Bootcamp dates:
Starts October 2022.
What you’ll get:
A simple framework guide your email marketing efforts
A newsletter content plan for 2022 / 23
Helpful content planning and content creation templates
Inspiration and ideas
Group accountability and support
A sounding board
Clarity
Confidence
Technical tips for newsletter set up and invite
What you’ll learn
The principles of creating and sharing valuable email newsletter content
What good looks like when it comes to your email marketing
How to write for your ideal reader
What content to include in your newsletter (and what to avoid)
How to launch and grow your list of subscribers
How to keep your newsletter habit going, month after month
The newsletter planning tools, systems and rituals that make consistent valuable content creation easier
How to analyse and improve your performance over time
Why learn in a group?
Working in a group of supportive business owners and marketers will accelerate your progress. You'll be able to share your thinking, get feedback and test ideas. Good groups hold you accountable, and they're an effective way of keeping you to your goals.
And importantly, it's fun to work this way. We all learn better when we're enjoying ourselves.
A great way to take positive action and get into some good content creation habits!
Cost
£495.00 for the six week bootcamp.
Payment plan available.
Meet Sonja
“ Experience has shown me that if you continually focus on producing valuable content for your customers, then good things happen for your business. Over the last 20 years, I’ve been on a mission to help organisations large and small to create meaningful content for their customers and transform their businesses as a result.”
Meet Sharon
“As an ex English teacher I give people the skills and confidence to find their voice, and to create content with a conversational tone.
I love helping people uncover the story of their business, and turn that into compelling content that makes great things happen for them.”
What People Are Saying
“These courses get you organised and thinking creatively about what to say to your audience for the next 12 months.”
“Sonja and Sharon will challenge you to think differently about what to write and who for - a powerful experience that will transform your business.”
“When you’re running a business it’s easy to get stuck navel gazing. Focusing on your content with Sonja and Sharon and the group means you take the right marketing action, with confidence. It’s working for us.”
“Being part of a tribe is great. And having access to Sonja and Sharon, my content heroines, is absolutely fabulous. It’s been a game changer for me. ”
Sign up for the Valuable Newsletter Bootcamp
£495.00 for the six week programme
Payment plan available
We will help
Bring your ideas to life
It all begins with an idea. A product, a service, a business, a cause. We’ll help you find the words to position what you do, and show you how to bring your idea to life with compelling content.
Build your confidence
Getting clear on your story, finding your voice, getting over your writing blocks, sharing your ideas with the world. We know it can be daunting. Our small group teaching is designed to build your confidence.
Increase your impact
It’s a beautiful thing when you’ve got all the moving pieces in place - a story that inspires, a website that works, and an engaged community who are behind you every step of the way. That’s what we want for you.